The Amazon cameras have previously followed the fortunes of Manchester City and Tottenham Hotspur, but their focus is now turning towards the Italian giants, who have the likes of Cristiano Ronaldo and Welsh star Aaron Ramsey on their books.
Giorgio Ricci, Juventus’ chief revenue officer, said: “This represents another step forward in the constant evolution of our club. The collaboration with Amazon Prime Video is a perfect fit between two successful brands with a global reach and a continuous desire to challenge, change and create in an innovative way.
“We look forward to showing the world what the Juventus brand really is and what really means, with the undisputed quality and unique touch of the ‘All or Nothing’ series.”
The behind-the-scenes docu-series will follow the iconic club throughout the 2020/21 season.
And Nicole Morganti, the head of Amazon Originals in Italy, can’t wait for fans to see what goes on at Juventus.
Nicole explained: “We are thrilled to start this journey with such a prestigious football club as Juventus and to offer the Italian and international audience an extraordinary, unprecedented look at one of the most exciting teams on earth.
“‘All or Nothing’ is now a franchise defined by its outstanding production quality and unique access, and this will follow in the footsteps of previous successful series. We can’t wait for Prime members worldwide to fully experience the daily challenges that this team of first class champions will face through this epic season.”
The new series will launch exclusively on Prime Video in 2021, and will be made available in over 240 countries and territories worldwide.